DESIGN, VISUAL IDENTITY, PACKAGING, LOGO
Graphic charter
The graphic charter of your wine & spirits brand expresses its identity and its graphic universe on all media: on-shelf communication tools, visibility material in CHR, training tools for promoters in Travel Retail, brand presentations to distributors...the creation of a graphic charter guarantees the coherence of your different communication tools: les Vieilles Prunes agence design vins & spiritueux is an expert in graphic charter in this universe.
Wine & spirits bottling
The shape of a wine or spirits bottle is crucial to its visual identity: as a vehicle for brand values, a bottle's silhouette sets it apart on the shelf or bar shelf. Iconic spirits brands all have in common their unique bottles, recognizable among a thousand and meticulously crafted by a specialized design agency. Les Vieilles Prunes wine & spirits design agency takes care of everything from the design to the 3D prototype and the technical elements required by the glassmaker to produce your bottles. Our trade experts will support you throughout the production process: the design can be implemented by our benchmark glassmakers.
Label decor
The label design contributes to the uniqueness of your product: it's the first visual element for the consumer who picks up a bottle on the shelf, or when discovering the product in a restaurant or bar.
Designing a wine & spirits label requires real expertise: Les Vieilles Prunes wine & spirits design agency will work with you to ensure that your brand's values and graphic universe are fully respected. Our experts can also support you in the production of your labels, with the reference printers we work with.
PROMOTIONAL PACKAGING DESIGN WINES & SPIRITS
Design Gift boxes Wines & Spirits
The special presentations of your wine and spirits brand serve a number of purposes that your design agency must integrate: conveying or sublimating brand values, highlighting collaboration with an article, accelerating rotation, triggering gift purchases, seducing collectors...
Les Vieilles Prunes packaging design agency, a specialist in the world of Wines & Spirits, can take charge of your packaging design and promotional boxes, adapted to all distribution channels: on trade, off trade, Travel Retail, eCommerce... Our experts can also support you in putting the design into production, with partner craftsmen.
Design Limited Editions Wines & Spirits
Limited editions sublimate your brand for the time it takes to make them available to consumers: they are often a decisive marketing tool in your action plan.
Les Vieilles Prunes wine & spirits design agency pays particular attention to the exclusive character of limited editions and the message they convey, or to their collector's aspect.
The packaging design of limited editions of wines and spirits requires specific know-how: collaboration, inspiration, understanding of brand values and objectives...Les Vieilles Prunes agence design vins & spiritueux, pays particular attention to the exclusive character of limited editions and the message they convey, or to their collector aspect.
Les Vieilles Prunes agence design vins & spiritueux supports you in developing the concepts and creative execution of your limited editions. Our experts can also support you in putting your limited editions into production.
Design Collections Capsules Wines & Spirits
Developing packaging for wine and spirits capsule collections requires specific design agency know-how: collaboration, inspiration, understanding brand values, brand objectives...Les Vieilles Prunes packaging design agency will work with you to develop the concepts and creative execution of your capsule collections. Our experts can also support you in putting your capsule collections into production.
RETAIL DESIGN WINES & SPIRITS
Retail Design Travel Retail Wines & Spirits
How can I maximize my brand's volume in Travel Retail with the help of a design agency? Travel Retail is a very specific distribution channel, both a showcase for premium wine and spirits brands, and a source of value for rare qualities. Drawing on its expertise in Travel Retail, Les Vieilles Prunes design agency creates furniture to showcase your wine and spirits brands, and provides the technical specifications needed to manufacture it:
- Design and production of shop in the shop Travel Retail
- HPP wine & spirits furniture design
- Tasting bar design
- Design of Duty Free corners,
- Design of wall units...
Retail Design On Trade Wines & Spirits
Les Vieilles Prunes is an expert in wine and spirits retail design, as well as specialized distribution channel issues. On trade is one of these: designing branded spaces in bars, hotels, restaurants, nightclubs...
Retail Design Caviste Wines & Spirits
Les Vieilles Prunes is an expert in retail design for wines and spirits, as well as specialized distribution channels. This includes the wine merchant circuit, where we design shelf space and store fixtures to promote your brand...
WINE & SPIRITS POINT-OF-SALE VISIBILITY
Visibility at point of sale Travel Retail Wines & Spirits
Travel Retail stores are often the ideal place to highlight your brand image and showcase your innovations. It's also a value-generating channel, highlighting premium wines and spirits. Les Vieilles Prunes wine & spirits design agency designs and produces your Travel Retail visibility package and all the graphic elements required, in full compliance with your brand's codes and values.
On Trade Wines & Spirits point-of-sale visibility
The On Trade channel, or CHR, is a privileged way for consumers to discover your wine & spirits brands. It's also a specialized, value-generating distribution channel that promotes premium wines and spirits. Les Vieilles Prunes wine & spirits design agency designs and implements your On Trade visibility strategy, in full compliance with your brand's codes and values.
Point of sale visibility Caviste Vins & Spiritueux
The Cavistes circuit is a privileged channel for consumers to discover your wine & spirits brands, thanks to the caviste's role as prescriber and the presentation of a specialized product offering that highlights premium wines and spirits. Les Vieilles Prunes wine & spirits design agency designs and implements your visibility strategy for wine merchants, with the utmost respect for your brand's codes and values.
DÉVELOPPEMENT POS MATERIALS VINS & SPIRITUEUX
Design Serving equipment Wines & Spirits
The CHR (or On Trade) circuit is characterized by on-site consumption of the products on offer. In the case of wines and spirits, serving equipment is an integral part of the brand experience. Les Vieilles Prunes wine and spirits design agency, develops the POS Materials range that matches your brand, its consumption patterns and your needs.
Permanent visibility Wines & Spirits
Visibility at the point of sale is a key element in wine and spirits communication: it ensures a presence of mind in consumption or purchase locations that correspond to consumer tastes. Ensuring permanent visibility for wines and spirits, and proposing displays worthy of the trust of trade contacts, is therefore of prime importance: Les Vieilles Prunes agence design vin & spiritueux will design and produce your visibility scheme, conveying your brand values and in line with your budget.
Design Equipment Staff Wines & Spirits
Visibility at the point of sale is a key element in wine and spirits communication: they ensure a presence of mind in consumption or purchase locations that correspond to consumer tastes. Staff equipment is part of the permanent visibility system: Les Vieilles Prunes wine & spirits design agency designs and produces staff equipment for your customers or future buyers, nationally and internationally.
Consumer Gifts Wines & Spirits
Consumer gifts create a lasting relationship between brand and consumer. The wine and spirits sector has one of the finest creative legacies in this field. Les Vieilles Prunes wine & spirits design agency designs and sources your consumer gifts as communication media, in keeping with your brand's positioning and local regulations.
Alcohol abuse is dangerous for your health, consume in moderation.