About

Brand Identity Wines & Spirits

Enlightened strategic thinking is based on brand fundamentals that we can help you clarify: Les Vieilles Prunes wine & spirits consulting agency can help you define your company's mission, your wine & spirits brand identity and develop the storytelling that will set you apart from the competition. Brand creation, brand premiumization, range extension.

About

Wine & Spirits brand strategy

The life of a company is made up of enthusiasm, project management, hard times and development opportunities. With a team of limited size, it's often difficult to stay the course in the storm and sort out all the opportunities and emergencies that arise in short-term brand development.
Once the objective has been clearly articulated and the brand identity defined, Les Vieilles Prunes strategy consulting agency will help you develop your wine & spirits brand strategy to set the course for the medium to long term, and ensure its proper management: prioritizing the issues and defining the strategy for the next 3-5 years and beyond, from which your commercial strategy will flow.

Wine & Spirits brand strategy

The life of a company is made up of enthusiasm, project management, hard times and development opportunities. With a team of limited size, it's often difficult to stay the course in the storm and sort out all the opportunities and emergencies that arise in short-term brand development.
Once the objective has been clearly articulated and the brand identity defined, Les Vieilles Prunes strategy consulting agency will help you develop your wine & spirits brand strategy to set the course for the medium to long term, and ensure its proper management: prioritizing the issues and defining the strategy for the next 3-5 years and beyond, from which your commercial strategy will flow.

About

Wine & Spirits Marketing Action Plan

Once the marketing strategy has been clearly defined, it's time for the short-term action plan, which defines the concrete expression of the strategy for your consumers.
Les Vieilles Prunes consulting agency builds your wine & spirits marketing action plan, always placing the consumer and your brand strategy at the heart of the process: each strategic priority objective is broken down into brand initiatives with budget, timing and KPIs.
We cover notoriety objectives, brand image work and shorter-term business development consulting.

About

Pricing Strategy Wines & Spirits

A fundamental element of your brand image, and of your P&L of course, is the selling price in your distribution channel: Les Vieilles Prunes places your brand proposition among its set of competitors in the eyes of the consumer. This exercise validates your wine & spirits price proposal, or highlights the pricing policy adjustments needed to maintain it. It also allows us to consider the various opportunities for creating value for the brand. It takes into account the company's budgetary constraints and the brand's P&L, on both the French and international markets.

Pricing Strategy Wines & Spirits

A fundamental element of your brand image, and of your P&L of course, is the selling price in your distribution channel: Les Vieilles Prunes places your brand proposition among its set of competitors in the eyes of the consumer. This exercise validates your wine & spirits price proposal, or highlights the pricing policy adjustments needed to maintain it. It also allows us to consider the various opportunities for creating value for the brand. It takes into account the company's budgetary constraints and the brand's P&L, on both the French and international markets.

About

Organization & resources Wines & Spirits

Once the issues have been prioritized, the strategy established and the action plan defined, it's time to put the plan into action.
Les Vieilles Prunes offers you its expertise in advising you on your target organization, both in terms of marketing and sales, or in your ambitions for international development.
Where necessary, our partners will also ensure the recruitment of a quality profile, in line with your defined needs, and specialized in the wine and spirits sector.

About
About

Alcohol abuse is dangerous for your health, consume in moderation.

About

CONTACT US

Les Vieilles Prunes is at your service in our various offices:
Paris, Lille, Béziers, Hong Kong, Manila, Hanoi.

PARIS

121 rue d'Aguesseau,
92100 Boulogne-Billancourt

HONG KONG

Unit 2302A, 23/F, The Centrium, No.60 Wyndham Street, Central, Hong Kong

VIETNAM

14th Floor, Hapro Building , 1 Bich Cau, Dong Da, Hanoi

PHILIPPINES

4th Floor, 404 Madrigal Building, Vicente, 6793 Ayala Ave, Makati, 1226 Kalakhang Manila, Philippines

CONTACT US

Les Vieilles Prunes is at your service in our various offices:
Paris, Lille, Béziers, Hong Kong, Manila, Hanoi.

PARIS

21 rue d'Aguesseau, 92500 Boulogne-Billancourt, France

HONG KONG

17th Floor, 31 Morrison Hill Road, Wanchai, Hong Kong

VIETNAM

14th Floor, Hapro Building , 1 Bich Cau, Dong Da, Ha Noi

PHILIPPINES

4th Floor, 404 Madrigal Building, Vicente, 6793 Ayala Ave, Makati, 1226 Kalakhang Maynila, Philippines

LES VIEILLES PRUNES

© 2023 LES VIEILLES PRUNES™

LES VIEILLES PRUNES

© 2023 LES VIEILLES PRUNES™
contact-section