WINE AND SPIRITS SALES STRATEGY
CHANNEL STRATEGY VINS ET SPIRITUEUX
Each distribution channel offers its own opportunities, following specific codes of commercial promotion: developing brands in supermarkets (off trade) does not follow the same rules as in CHR (On Trade) or Travel Retail and eCommerce. Even within these large networks, the marketing of wines and spirits often merits an interest in selective distribution.
Les Vieilles Prunes Conseil Vins & Spiritueux can help you define the role of each network, prioritize your distribution channels and draw up a communication plan and action plans specific to each one to develop your brands.
WINE AND SPIRITS PROMOTIONAL PLAN
Multi-channel promotional plan
Les Vieilles Prunes develops your promotional action plan for each sales channel: supermarkets, convenience stores, wine shops, bars, restaurants, hotels, discotheques, travel retail, eCommerce...
In addition to the action plan, sequenced by priority, budgeted and with measurable performance, Les Vieilles Prunes takes care of the creative execution of the proposed action plan and the sourcing of promotional tools: this turnkey solution enables you both to ensure a high degree of consistency for your entire promotional program, and to control production costs.
E-Commerce Wines and Spirits
Les Villes Prunes wine and spirits communication agency, and our partner Optimize 360 digital agency, design and put your eCommerce site online to accelerate your sales performance. A relay on social networks and all SEO and SEA devices can then be activated, as our teams have the expertise you may need in this field.
Of course, our eCommerce sites are also available in foreign languages for the international development of your wines and spirits.
SALES SUPPORT, FRANCE AND EXPORT
Sales organization
What resources are needed to implement your sales strategy and promotional action plan? What is the scope and role of my sales manager?
Which profile is right for a department manager with proven negotiating skills? Local and international companies? Prescriber CHR customers?
The professional experience of Les Vieilles Prunes associates provides your sales management with the necessary hindsight to build your sales team and its roadmap.
Wine and spirits value chain
Margin allocation is a key element in marketing and distributor relations. Whether in your domestic or export market, mastering the value chain is essential to guarantee your price positioning, the competitiveness of your offer and the involvement of the various players in the wine and spirits distribution chain.
Les Vieilles Prunes can help you build this value chain, on both domestic and international markets.
International development
Developing a wine and spirits brand internationally is no easy task: the prospect of immediate shipment of pallets or full containers on the scale of international trade should not obscure the fact that the objective is still to sell out and, above all, restock. The mission of an export sales manager is a rich one, involving sometimes complex negotiation situations. To this end, Les Vieilles Prunes, a specialist consultant in the wine and spirits sector, offers a methodology based on years of experience to enable you to :
- Prioritize export markets
- Approach the most appropriate distributors for your brand
- Prepare the marketing and animation of your distribution network and its local sales network
- Define the roles and duties of each stakeholder
- Identify and implement appropriate performance indicators for different distribution channels.
Presentation to Trade
In a very concrete and pragmatic way, your sales meetings will be based on a presentation medium adapted to your sales negotiation: both in form and content, Les Vieilles Prunes vins et spiritueux offers to develop the ideal medium for your key meetings in France and internationally, depending on the specific distribution channels:
- French distributor
- Customer portfolio
- Wholesalers France
- Key accounts liquid department French supermarkets
- Wine store manager
- International distributor
- Travel Retail Buyer
- ...
INTERNATIONAL PRESENCE
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